Section 4 - Case Studies
Tecate Campaign
Paragon Cable
House Foods

Lincoln Mercury
El Pollo Loco

La Opinion
Dinero Seguro
Harris Bank


A marketing text is only words until we see the words in action, in real advertising and marketing campaigns, showcasing implementation of theories and concepts presented in the text. Thanks to the generous help and contributions of leading Hispanic ad agencies, you can enjoy, review, and learn from these case studies. Now, true learning will come to life in future campaigns and executions that you will make. Enjoy and good luck!





© 2002 Isabel Valdés - To contact the author, email: or call (650) 322-1922
To order these books contact or call (888) 787-8100