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A marketing text is only words until we see the words in action, in real advertising and marketing campaigns, showcasing implementation of theories and concepts presented in the text. Thanks to the generous help and contributions of leading Hispanic ad agencies, you can enjoy, review, and learn from these case studies. Now, true learning will come to life in future campaigns and executions that you will make. Enjoy and good luck! |
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© 2002 Isabel Valdés - To contact the author, email: isabel@isabelvaldes.com or call (650) 322-1922 To order these books contact ParamountBooks.com or call (888) 787-8100 |