Marketing To Latinos: A Guide to the In-Culture Approach Part 2

Part 2, was published by Paramount Market Publishing, Inc. in September 2002. These case studies illustrate the new millennium's Hispanic market experience and prove that some businesses have already grabbed the opportunities before them!

Marketing to Latinos: In-Culture Approach Part 2 - Case Studies
  Bayer Consumer Care: Alka-Seltzer
California Milk Processor Board: Got Milk?
California Department of Health Services: Healthy Families
Ford Motor Company: Lincoln
Franklin Electronic Publishers: Electronic Dictionaries
Kellogg's: Frosted Flakes
Labatt USA: Cerveza Tecate
March of Dimes: Folic Acid Awareness
La Opinion/La Opinion Digital
Pepsico: Pepsi & Doritos
Proctor & Gamble: Avanzando
McDonalds: Fiesta Menu
AARP: Hispanic Initiative
Kraft: Oscar Mayer