Marketing to American Latinos Part One Marketing to American Latinos Part II
Part 1 Part 2
Why is the U.S. Latino consumer a prominent subject in financial and marketing circles? The answer is simple: a growing market means real business opportunities. The marketing challenge is not only to identify Hispanics but to target specific groups with specific messages and products, building relationships with households and individuals that last a lifetime.

On this Web site, you will find excellent examples for successful marketing campaigns, from print messages to videos, television ads to billboards. Each one is real and the results have been gratifying. Most of all, you are likely to find a nugget of inspiration from reviewing this material.

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© 2002 Isabel Valdés - To contact the author, email: or call (650) 322-1922
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