Part 2, was published by Paramount Market Publishing, Inc. in September 2002. These case studies illustrate the new millennium's Hispanic market experience and prove that some businesses have already grabbed the opportunities before them! Marketing to Latinos: In-Culture Approach Part 2 - Case Studies   Bayer Consumer Care: Alka-Seltzer California Milk Processor Board: Got Milk? California Department of Health Services: Healthy Families Ford Motor Company: Lincoln Franklin Electronic Publishers: Electronic Dictionaries Kellogg's: Frosted Flakes Labatt USA: Cerveza Tecate March of Dimes: Folic Acid Awareness La Opinion/La Opinion Digital Pepsico: Pepsi & Doritos Proctor & Gamble: Avanzando McDonalds: Fiesta Menu AARP: Hispanic Initiative Kraft: Oscar Mayer